Facebook CEO Mark Zuckerberg finally explains on thursday that why he forced the users around the globe to use Messenger app..
He said that primarily Facebook is a news feed type app.. and messaging is something which people across the globe do on regular basis..He also said that nearly 10 billion messages are sent per day and a person had to wait or would have to open a new tab.. so for solution he he and his colleagues decieded to go for separate app...
Read complete reply by Mr. CEO here...
"The primary purpose of the Facebook app is News Feed. Messaging was this behavior people were doing more and more. 10 billion messages are sent per day, but in order to get to it you had to wait for the app to load and go to a separate tab. We saw that the top messaging apps people were using were their own app. These apps that are fast and just focused on messaging. You're probably messaging people 15 times per day. Having to go into an app and take a bunch of steps to get to messaging is a lot of friction."
"Messaging is one of the few things people do more than social networking. In some countries 85% of people are on Facebook, but 95% of people use SMS or messaging. Asking folks to install another app is a short term painful thing, but if we wanted to focus on serving this [use case] well, we had to build a dedicated and focused experience."
Facebook first began to force users to switch to Facebook Messenger in July this year, a move that was highly criticized by everybody. Users complained that switching between Facebook app and Messenger app was inconvenient and they should rather be given a choice than to be forced.
He said that primarily Facebook is a news feed type app.. and messaging is something which people across the globe do on regular basis..He also said that nearly 10 billion messages are sent per day and a person had to wait or would have to open a new tab.. so for solution he he and his colleagues decieded to go for separate app...
Read complete reply by Mr. CEO here...
"The primary purpose of the Facebook app is News Feed. Messaging was this behavior people were doing more and more. 10 billion messages are sent per day, but in order to get to it you had to wait for the app to load and go to a separate tab. We saw that the top messaging apps people were using were their own app. These apps that are fast and just focused on messaging. You're probably messaging people 15 times per day. Having to go into an app and take a bunch of steps to get to messaging is a lot of friction."
"Messaging is one of the few things people do more than social networking. In some countries 85% of people are on Facebook, but 95% of people use SMS or messaging. Asking folks to install another app is a short term painful thing, but if we wanted to focus on serving this [use case] well, we had to build a dedicated and focused experience."
Facebook first began to force users to switch to Facebook Messenger in July this year, a move that was highly criticized by everybody. Users complained that switching between Facebook app and Messenger app was inconvenient and they should rather be given a choice than to be forced.
No comments:
Post a Comment